Plain-English, citation-backed guides written by a media buyer with twelve years of experience. Start with the cornerstone, then drill into the specific surface you're working on this week.
The cornerstone. What context hints are, how OpenAI's relevance-weighted second-price auction scores them, how to write them, 50 worked examples, bulk-upload schema, pricing benchmarks, and common mistakes.
Read the guideWhere ads appear, who sees them, the ad unit anatomy, eligibility, and the three trust principles OpenAI uses to keep the experience safe. Plain English, no marketing fluff.
Read the guideThe field manual. Frameworks for the audience, intent, and topic layers of a hint, templates by funnel stage, and 30+ worked examples you can copy.
Read the guideAccount creation, Persona verification timing, billing, account info, and team-member permissions. Written for a real first-time advertiser, with the failure modes called out.
Read the guidePlain-English definitions for context hint, ad group, Reach objective, Clicks objective, second-price auction, Persona verification, bulk-upload schema, and 25 more terms.
Open the glossaryForty answers to the most common questions about ChatGPT ads, context hints, eligibility, pricing, the auction, measurement, and policy.
Open the FAQ