Include the full path. Existing query strings are preserved.
Consistent UTMs are the difference between a clean attribution dashboard and a stack of arguments between marketing and finance. Build a tagged URL in seconds, with channel presets, validation, and a clean lowercase-snake-case enforcement so your reporting stays normalized.
If the conversion column reads zero and nothing in the interface says why, that is usually measurement. Our conversion tracking implementation installs the pixel and Conversions API, matches events exactly, and proves it with a written QA matrix — from $3,999.